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Social Surveys and Public Opinion Polls

 

·           Social surveys and opinion polls on nationally representative samples of Romania’s population, aged 15 years and  older (or 18 years and older);

·          Social surveys and opinion polls on representative samples of certain sub-populations or target groups within the country (e.g., children, teenagers, women, various disadvantaged categories etc.);

·          Omnibus surveys on nationally representative samples of Romania’s adult population; CURS conducts omnibus surveys on a trimestrial basis;

·          Panel studies;

·          Blitz polls; such polls are usually conducted on smaller samples and are designed to capture rapidly respondents’ reactions to major and unexpected events;

·          Tracking polls

·          Exit polls. CURS has conducted 8 exit polls as follows:

2009 - Exit polls for the first round and the second round of Presidential elections in Romania; the exit polls were conducted for TVR1 (the National Television Station)

 

2007 – Exit poll: May 19 Referendum on Dismissing the President of Romania; the exit poll was conducted for the national/state television station TVR1 and for the private TV station Antena 1; the total sample included 12000 voters.

 

2004 – General and presidential elections exit poll, November 2004. The exit poll was conducted for the private TV station Antena 1 on a sample of 17000 voters.

 

2004 – Presidential election run-off exit poll, December 2004. The exit poll was conducted for the private TV station Antena 1 on a sample of 18000 voters.

 

2004 – Bucharest Mayoral election exit-poll. The exit poll was conducted for the private TV station Antena 1 on a sample of 13 000 voters from Bucharest (the capital of Romania).

 

2000 – General and presidential elections exit poll. The exit poll was conducted for the private TV station ProTV on a sample of 16000 voters (in cooperation with Institutul Pro and CSOP).

 

Media and Audience Research

CURS has been a pioneer in conducting media and audience research in post-communist Romania. We started conducted such studies in 1990 and since then we have carried out an impressive number of studies in this field. We briefly present below our offer in the area of media and audience research:

 

·          Audience research – share, rating, reach, appreciation index, average issue readership, net newspapers readership, readership penetration, exclusive and duplicate readership, time spent listening (TSL), audience profiles.

 

·          The impact of media on civic and voting behaviors

 

·          The impact of media on children and teenagers

 

·          Media, social class, and cultural consumption

 

Readability Tests

Following the evaluation performed by the National Medicines Agency (NMA), the Center for Urban and Regional Sociology-CURS has been accredited by the NMA to conduct studies on various target groups in order to test the readability of package information leaflets for medicines. Such tests aim at measuring the extent to which package information leaflets for medicines are clear, readable, and easy to understand by patients/users.

 

 

Impact Evaluation Studies

CURS has a rich experience in conducting impact evaluation studies, focusing on the results of various social and economic programs, their effectiveness and efficiency. In conducting such studies, we employ a multi-method approach combining quantitative and qualitative methodologies, and quasi-experimental research designs (e.g., pre-and post intervention, experimental and control groups comparisons etc.). CURS has conducted impact evaluations studies for a wide range of programs (e.g., the socio-economic consequences of the restructuring of mining regions in Romania, rural development programs, child protection and welfare, cultural sector programs etc.)

 

Marketing Research

 

·          Consumer behavior studies (needs, preferences, attitudes, and behavioral patterns)

 

·          Product, brand, and concept evaluation studies

 

·          Advertising research

 

·          Secondary data analyses on a wide variety of topics such as social trends, market segmentation, consumer behavior etc.